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# Soul Focus Sports

We Support Communities through the Power of Human Movement

## Sitemaps

- [XML Sitemap](https://soulfocussports.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [GoPro Mobile Tour](https://soulfocussports.com/gopro-mobile-tour/) - GoPro allows us to flex our mobile tour management muscles. In 2022 and 2023 our road team has activated for GoPro at dozens of ski resorts, mountain bike competitions and surf contests across the nation while selling thousands of camera units. As the tour continues in 2024, Soul Focus continues to add more events, visit
- [CONICA USA](https://soulfocussports.com/conica-usa/) - CONICA, the world’s leading track surfacing company, came to Soul Focus Sports to develop its new United States digital presence. From design to website and ongoing site maintenance, Soul Focus delivered a soup to nuts digital solution that brought their brand to life in an efficiant manner. Visit Conicasports.com
- [Bay FC](https://soulfocussports.com/bay-fc/) - Bay FC is the new National Women’s Soccer League franchise in the San Francisco Bay Area. Soul Focus was brought on to consult and lead fan marketing. Our involvement includes designing their onsite event experience, hiring street team members, sourcing & negotiating event partners, merch sales, season ticket sales, and special event management. Bay FC is
- [Under Armour All Out Mile](https://soulfocussports.com/under-armour-all-out-mile/) - The Under Armour All Out Mile is a global running program that has challenged 20,000+ runners to run their fastest mile after 30 Days of curated training. With more than 15 participating countries and 7+ languages represented, UA has brought attention to an event often perceived as relevant to elite and competitive athletes only.Soul Focus
- [REI Co-op | She.Is.Beautiful](https://soulfocussports.com/rei-co-op/) - Soul Focus worked alongside She.Is.Beautiful to welcome REI Co-op in its first year as an official sponsor of the SIB Santa Cruz Race. REI elevated the runner experience with the full-scale production of the Own Your Story Panel Discussion, on-site branding, custom built fabrications and activations throughout the 2022 race weekend. Soul Focus built an
- [HOKA Project Carbon X2](https://soulfocussports.com/hoka-one-one/) - Soul Focus produced the World Record Attempt for the 100k run at Project Carbon X 2 in January, 2021 with HOKA’s highest caliber ultra-marathon athletes.Over the course of eight months, Soul Focus Sports scouted and locked in venues, designed an optimal course for the 100 kilometer distance, developed safety protocols related to COVID-19, and coordinated
- [Rugby Night at AT&T Park](https://soulfocussports.com/rugby-night-at-att-park/) - In anticipation of the 2018 Rugby World Cup Sevens, we assisted in the ideation and execution of Rugby Night at AT&T Park (now Oracle Park), home of the San Francisco Giants Major League Baseball team and host venue for the subsequent World Cup. Complete with a rugby field built on a barge for pre-game touch
- [Run Local®](https://soulfocussports.com/run-local-bay-area/) - Run Local® Events is a series of fun-focused and locally themed running events that is a proprietary brand owned entirely by Soul Focus Sports.With 20,000+ runners per year, races in five cities, dozens of locally and nationally recognized partners, and over $100k raised for local non-profits annually, Run Local® is about local people really loving
- [Salomon Sneakeasy](https://soulfocussports.com/salomon-sneakeasy/) - The Salomon Sneakeasy was a curated event experience that led guests through San Francisco to the disclosed location of the elusive “Sneakeasy” at Bourbon and Branch. With custom cocktails, clandestine text message invitations, elements of a scavenger hunt, and a VIP list longer than the Golden Gate Bridge, the Salomon Sneakeasy launched its exclusive collaboration
- [Under Armour HOVR Trial Tour](https://soulfocussports.com/under-armour-hovr-trial-tour/) - Soul Focus co-partnered with IMG Live to create the first ever Under Armour HOVR Trial Tour. One of the world’s largest sports brands released a new suite of high end running shoes and needed an authentic voice to help bring them to runners. Through close work with numerous retail partners, running clubs and organizations, and
- [HOKA Postal Nationals](https://soulfocussports.com/hoka-postal-nationals/) - In conjunction with HOKA we revived the concept of the Postal Nationals, now celebrating its 10th straight year. The intention of the project was to expose the high school aged runners to an up and coming shoe brand through a democratized national competition.We took an old school concept from the 1970s and added new-school digital
- [HSBC LA Sevens](https://soulfocussports.com/hsbc-la-sevens/) - Since 2019, Soul Focus has partnered with AEG Rugby to produce the HSBC LA Sevens Rugby tournament’s international FanFest. Food, drink, and vendors from participating countries like New Zealand, Kenya, Fiji, Samoa, South Africa, Argentina, Ireland, and Canada are served up with a healthy dose of fancy dress and dancing.Get ready because the Rugby World

## Pages

- [Soul Focus Sports](https://soulfocussports.com/) - We Make Moments Matter. Our Core At our core, we're builders. We’ve created, produced & supported some of the most impactful mass participation events in the world. We believe the key to great work is great people. Before starting this business, we were athletes, teammates and coaches. We’ve created that same team environment to ensure
- [Services](https://soulfocussports.com/services/) - Services We produce authentic and engaging experiences that create powerful connections between brands and consumers. We collaborate with our clients to develop high-impact, cross-functional project plans that bring their vision to life and achieve their goals. Then we jump in, head first, to lead the project, anticipate challenges, proactively provide solutions and do anything else
- [Our Work](https://soulfocussports.com/our-work/) - Our Work Entrenched in the San Francisco Bay Area, but connected everywhere. Case Studies Case Studies Bay FC Learn More CONICA USA Learn More GoPro Mobile Tour Learn More HOKA Project Carbon X2 Learn More HOKA Postal Nationals Learn More HSBC LA Sevens Learn More REI Co-op | She.Is.Beautiful Learn More Rugby Night at AT&T
- [Athletes](https://soulfocussports.com/services/athletes/) - Athlete Management Orchestrating impact Our roots may be in event production but there’s nothing we love more than seeing good people succeed. The athletes we represent are leaders, thinkers, creators, and all-around game changers. Each in their own way share our core mission of supporting local communities through the power of human movement. Case Studies
- [Contact Soul Focus](https://soulfocussports.com/contact-soul-focus/) - Contact Us Whatever the ask, we deliver. We know running, event production, marketing, grassroots management, and most importantly how to bring the positive energy. Soul Focus Sports is constantly evolving and growing, and we are always excited to take on new challenges that create experiences that help promote stronger communities. Name Email Phone Message Send
- [Event Activation](https://soulfocussports.com/services/event-activation/) - Event Activation Bringing your brand to life. Our bread and butter lies in helping brands activate their experiential marketing strategies at owned and sponsored events. Case Studies Conceptualization & Graphic Design Strategic Planning Logistics & Shipping Operations & Staffing Vendor Management and Procurement Brand Presence and Impact Yes, we do that. Event Production Event design
- [The Answer](https://soulfocussports.com/theanswer/) - [dflip id="2070" ][/dflip]
- [Grassroots Management](https://soulfocussports.com/services/grassroots-management/) - Grassroots Management We're fluent in movement. Being entrenched in the endurance sports world, we know how to speak the language, inspire, and rally the community behind a brand. Case Studies Elite Athlete Management Expo & Trade Show Activation Youth & High School Engagement Athlete Contracts Event Sponsorship Sourcing/Activation Case Studies Bay FC Learn More HOKA
- [Marketing](https://soulfocussports.com/services/marketing/) - Marketing Your brand, your audience. With athletes, authenticity is number one. Soul Focus ensures that your brand reaches the right audience the right way. Case Studies A-Z Project Management Promotions Content Production Social Media Strategy Influencer Engagement Data Capture Email & SMS Campaigns Creative Services Copywriting Case Studies Bay FC Learn More CONICA USA Learn
- [About Soul Focus](https://soulfocussports.com/about-soul-focus/) - Who We Are While we started in the running industry, we’d be nothing if we didn’t also scrum, surf, skate, ski, ride, hike, climb, shoot, score, and more. Regardless of the form, our mission is to build community through the power of human movement. Our Soul Focus Our Soul Focus At Soul Focus, we believe
- [Brand Strategy](https://soulfocussports.com/services/brand-strategy/)
- [Our Soul](https://soulfocussports.com/our-soul/) - Our Focus Our purpose at Soul Focus Sports is to create experiences. We believe in a life well lived. Plan. Execute. Celebrate. Case Studies We believe in truly giving back to our local communities. And no, not in that corny way where we have to say that sort of thing. We’re talking about making sure
- [Our Core](https://soulfocussports.com/our-core/) - Our Core Whether it’s volunteering to produce a 5k in a Ugandan Refugee Settlement or sitting on the boards of local charities, our goal is to inspire people to move. By partnering with like-minded non-profits and brands, we’re able to give back while sharing our love of sport. Our Clients Our Core At our core,
- [Event Management](https://soulfocussports.com/event-management/) - Some of Our Work We love client events. There is a beauty in supporting an organization’s event goals, adding your personal experience, and coming out the other end with a beautiful new product. While we love our current annual events we’re also currently accepting new projects. Let’s Work Together Name * First Name Last Name
- [Thank You](https://soulfocussports.com/thankyou/)
- [Podcasts](https://soulfocussports.com/podcasts/) - Podcasts Run Local Podcast – Soul Focus owns and produces the Run Local® events brand, which spreads our core mission through the sport of running. In 2020 we started a blog. Because, well….. 2020. Bi-weekly guests cover topics ranging from baseball, entrepreneurship, and beer, to diversity, equity, incluson, and of course running. Side Hustle Podcast
- [Silverback Pacific](https://soulfocussports.com/silverback-pacific/) - Silverback Pacific is a collaboration between Soul Focus and the seasoned staff at Silverback, Inc. Together we offer large scale production, course management, and equipment rentals. With over 15 years of experience in endurance sports production, Kyle Meyers serves as the head of this vertical. Specialties include mass participation event management, endurance course direction, city services consulting,
- [Our Team](https://soulfocussports.com/our-team/) - J.T. ServiceFounder Scott AndersonCo-Founder & CFO Scott McConvilleOperations Director Aaron JacobsenMarketing Director Roscoe The Balance Angela MelchioriEvent Director Katie Gott Community Coordinator Justin CoburnEvent Director Jameson Shaw Texas Office
- [Represent Running](https://soulfocussports.com/represent-running/) - In 2012 we founded the Represent Running Series with the intention of becoming the Bay Area’s pre-eminent local running series. The four race tour celebrates stops in San Francisco, San Jose, Silicon Valley and the East Bay. Participants that complete all three area-code themed events receive the Run the Bay Challenge medal. Each event
- [Experiential Marketing](https://soulfocussports.com/experiential/) - Experiential marketing is a very buzzy phrase in the event industry. Despite the buzz we truly believe in the power of experience. While modern billboards and commercials are extremely easy to tune-out, it’s impossible to forget feelings. The experience at a marathon, a team event or a music festival makes you feel and thus it

## Categories

- [Event Activation](https://soulfocussports.com/category/event-activation/)
- [Marketing](https://soulfocussports.com/category/marketing/)
- [Grassroots Management](https://soulfocussports.com/category/grassroots-management/)