Bay FC is the new National Women’s Soccer League franchise in the San Francisco Bay Area. Soul Focus was brought on to consult and lead fan marketing. Our involvement includes designing their onsite event experience, hiring street team members, sourcing & negotiating event partners, merch sales, season ticket sales, and special event management. 

Bay FC is the Bay Area’s only professional women’s team and we’re proud to support them through their inaugural 2024 Season and beyond.