Since 2019, Soul Focus has partnered with AEG Rugby to produce the HSBC LA Sevens Rugby tournament’s international FanFest. Food, drink, and vendors from participating countries like New Zealand, Kenya, Fiji, Samoa, South Africa, Argentina, Ireland, and Canada are served up with a healthy dose of fancy dress and dancing.

Get ready because the Rugby World Cup is coming to the United States in 2031. And it is going to be like this, but on 1980s steroids. (Not that weak HGH kind we have now…we’re talking USSR vs USA track and field steroids).

Soul Focus managed everything from  sourcing/contracting/permitting food vendors, musical and cultural acts, and facilitating sponsor activations.