The Salomon Sneakeasy was a curated event experience that led guests through San Francisco to the disclosed location of the elusive “Sneakeasy” at Bourbon and Branch. With custom cocktails, clandestine text message invitations, elements of a scavenger hunt, and a VIP list longer than the Golden Gate Bridge, the Salomon Sneakeasy launched its exclusive collaboration with Ciele Athletics and provided guests with one memorable experience.

Soul Focus created and managed the Sneakeasy from ideation to execution, delivering registration, data collection, authentic brand moments, and access to ideal consumers throughout the 5-week journey.