The Under Armour All Out Mile is a global running program that has challenged 20,000+ runners to run their fastest mile after 30 Days of curated training. With more than 15 participating countries and 7+ languages represented, UA has brought attention to an event often perceived as relevant to elite and competitive athletes only.

Soul Focus has created a virtual program with live event activations that delivers registration, data collection, authentic brand moments, and most importantly access for more than 6-weeks to the ideal consumer.