Our Focus
Our purpose at Soul Focus Sports is to create experiences. We believe in a life well lived. Plan. Execute. Celebrate.
We believe in truly giving back to our local communities.
And no, not in that corny way where we have to say that sort of thing.
We’re talking about making sure students in our region have a chance to go to college or the homeless guy on the corner gets a meal. We do this with passion, authenticity, transparency and hard work.
We take our properties, clients and brands to new places and we arrive with style and grace.
Give Love. Get Love.
We define our community in the literal and in the abstract sense. Literally, we support non-profits, schools, etc. Abstractly, we support the endurance sports and events industry through partnerships and knowledge sharing
Outside of our core business – Event Production & Experiential Marketing – we also support people and projects we are passionate about. The result is partnerships with people in industries as diverse as we are, allowing us to maintain a creative edge – Surfers, Seafarers, Star Wars light saber yielding runners.
CONICA USA
CONICA, the world’s leading track surfacing company, came to Soul Focus Sports to develop its new United States digital presence. From design to website and
Bay FC
Bay FC is the new National Women’s Soccer League franchise in the San Francisco Bay Area. Soul Focus was brought on to consult and lead
HOKA Postal Nationals
In conjunction with HOKA we revived the concept of the Postal Nationals, now celebrating its 10th straight year. The intention of the project was to
Under Armour HOVR Trial Tour
Soul Focus co-partnered with IMG Live to create the first ever Under Armour HOVR Trial Tour. One of the world’s largest sports brands released a
Rugby Night at AT&T Park
In anticipation of the 2018 Rugby World Cup Sevens, we assisted in the ideation and execution of Rugby Night at AT&T Park (now Oracle Park),
Dom Barry
Dominique Barry is a 31 year old African American professional rock climber, multi sport athlete, coach, and model based out of Southern California. As a
Max Djenohan
Max Djenohan is an Elite Survivalist, Photographer, Snowboarder, Guide, Outdoorsman and Storyteller. He got his start in snowboarding at the age of 13, which quickly
Andrew Alexander King
Andrew Alexander King is an accomplished African American explorer, climber, surfer and freediver. Voted as one of the top 20 Most Influential people in the
Salomon Sneakeasy
The Salomon Sneakeasy was a curated event experience that led guests through San Francisco to the disclosed location of the elusive “Sneakeasy” at Bourbon and
HSBC LA Sevens
Since 2019, Soul Focus has partnered with AEG Rugby to produce the HSBC LA Sevens Rugby tournament’s international FanFest. Food, drink, and vendors from participating
GoPro Mobile Tour
GoPro allows us to flex our mobile tour management muscles. In 2022 and 2023 our road team has activated for GoPro at dozens of ski
Run Local®
Run Local® Events is a series of fun-focused and locally themed running events that is a proprietary brand owned entirely by Soul Focus Sports. With
Under Armour All Out Mile
The Under Armour All Out Mile is a global running program that has challenged 20,000+ runners to run their fastest mile after 30 Days of
HOKA Project Carbon X2
Soul Focus produced the World Record Attempt for the 100k run at Project Carbon X 2 in January, 2021 with HOKA’s highest caliber ultra-marathon athletes.
REI Co-op | She.Is.Beautiful
Soul Focus worked alongside She.Is.Beautiful to welcome REI Co-op in its first year as an official sponsor of the SIB Santa Cruz Race. REI elevated
